We put our thoughts into the world to see what manifests. This is what's on our mind right now.
Growing in 2019 won’t be an easy task. Delivering a highly focused and expansive strategy to reduce waste, innovate in your category all while building the experience of tomorrow will be the recipe for incremental growth in today’s business climate.
Read MoreThis ushers in a new world of digitally driven business models - those businesses that leverage technology to create a more seamless experience and delivery of products or services.
Read MoreAs we’re embarking into this new digitally-enabled experience economy, we wanted to bring some clarity to what is meant by the consumer experience in today’s marketplace.
Read MoreThis disruption is being fueled by reduced barriers to entry - providing a clean slate for anyone to start a company in practically any category given the right idea.
Read MoreTo grow into or maintain leadership positions, companies need to leverage these trends to their full advantage. Only by adopting a new perspective and mindset can a business grow to reach their full potential.
Read MoreI find it interesting how people overestimate how much can change in a year, but underestimate how much can change in a decade. Some of our predictions are based on what’s happened over the course of 2018, but also what’s been brewing over the last 5-10 years.
Read MoreThe topic of Smart City has become an increasingly popular conversation in many regards; OEMs, Cities, Data Providers, Hardware Developers, etc. There is a tremendous amount of evolution that needs to happen in a short period of time.
Read MoreWe definitely believe that technology plays a crucial role in the retail evolution, but the biggest driver to the evolution is the shifting needs and behaviors of the consumer.
Read MoreI feel that we’ve finally hit retail convergence in our society - a moment where consumer behavior and transaction requires something more from the companies they purchase from
Read MoreOrganizations and consumer expectations have predominately been focused on three areas to drive the business; acquisition, purchase and loyalty.
Read MoreThere is a lot of confusion around what martech really is. And even the definition of blending marketing and technology doesn’t help much more.
Read MoreAnd that is the biggest challenge that we face with our legacy organizations. There is a promise and there is the fulfillment of that promise.
Read MoreNext week is a big week at Chinatown Bureau. Both our Paul Miser and Marie Berry will be taking the stage at Brandemonium in Cincinnati.
Read MoreAs we evolve our industry and business models, we need to keep in mind that we are in the business of solving problems for our clients.
Read MoreThe companies that are doing it right are finding long held consumer expectations and redirecting them to reduce friction and spur excitement.
Read MoreThe brand promise was communicated effectively, it made someone take action, but the brand promise was never fulfilled.
Read MoreAs brands, we now live in a contextual retail environment where consumers can jump into shopping and purchase mode at the moment of insight.
Read MoreThe complexity of the marketplace may be evolving, but the idea of marketing hasn’t changed for decades.
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