Chinatown Bureau has been acquired by Icreon - a digital innovation company.
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Brand strategy has transformed more in the last 10 years than ever before.
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The way that these growth companies are finding and creating growth in their business model is looking at their value proposition in 4 new ways.
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While studying these brands, there was one glaring, overarching similarity - their obsession on the end-to-end consumer experience.
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It’s a brand’s intentional development of the journey consumer takes and the lifestyle they join when they choose to do business with you.
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Experience Systems Thinking is the intentional design and orchestration of a consumer experience around a brand promise or ideal.
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If a consumer journey is understood and used correctly, it can become a treasure map for brand growth.
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“Organizations that lead in CX outperformed laggards on the S&P 500 index by nearly 80%.”
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However, there are some companies finding ways to grow. They have built a new playbook with four critical building blocks for growth.
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As consumer experience continues to grow as a key driver for a consumer’s purchase decision, many brands are waking up to the fact they are tremendously far behind this trend.
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With all these touchpoints and varying degrees of KPIs, the question I have is “Who owns the consumer experience at a corporate level?”
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The fact of the matter is, we need to start taking action, even if it’s a little bit, in order to find new value for our consumers - or someone else will.
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Companies that instill a Brand Experience Design mindset in building their brand <> consumer relationships are becoming the leaders in their segment
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Apple’s announcement yesterday was not about what they said, but more about what that means for other brands. They built a new brand growth playbook.
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Digital transformation is the process of re-designing your enterprise with the consumer at the center, all enabled by technology. It’s business planning 2.0.
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The consumer experience is ripe with opportunity. It’s quickly becoming the number one purchase decision driver for a consumer while at the same time becoming the most valuable asset for a business.
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Answers to these questions usually find ways to become more efficient in your business as well as new ways to drive incremental value - all while building and boosting your brand experience with the consumer.
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Organizations and consumer expectations have predominately been focused on three areas to drive the business; acquisition, purchase and loyalty.
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