We definitely believe that technology plays a crucial role in the retail evolution, but the biggest driver to the evolution is the shifting needs and behaviors of the consumer.
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As we evolve our industry and business models, we need to keep in mind that we are in the business of solving problems for our clients.
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The complexity of the marketplace may be evolving, but the idea of marketing hasn’t changed for decades.
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Modern CMOs in more traditional organizations have the hardest job in business right now.
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Your business model is something that should represent and fulfill your brand while continuously adding value to your consumer.
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The Brand as a Platform model focuses brand growth through retention, loyalty and advocacy as the core drivers.
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As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.
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This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.
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It’s a simple concept, really. Keep innovating. Keep finding new ways to please your consumers.
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The idea of a business model in today’s world should be focused around continuously expanding value between a company and its consumer over the course of the relationship.
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All in all, brands are now built in the next release. All products or services are now digital, regardless of whether or not the physical nature of them is digital in nature.
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