For the last five years, our economic value for our brands has been shifting. We’ve entered - The Journey Economy.
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It’s a brand’s intentional development of the journey consumer takes and the lifestyle they join when they choose to do business with you.
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Experience Systems Thinking is the intentional design and orchestration of a consumer experience around a brand promise or ideal.
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If a consumer journey is understood and used correctly, it can become a treasure map for brand growth.
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These moments of pain are created by companies that have decided to make it easier on them to sell something than making it easier on the consumer to buy.
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As consumer experience continues to grow as a key driver for a consumer’s purchase decision, many brands are waking up to the fact they are tremendously far behind this trend.
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The business leaders that are finding growth in today’s economy know that now is the time to act to drive short-term and prepare for long-term growth.
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If you’re not focused on gathering, and correctly using, First Party data, your brand is slowing dying.
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As I reflect on the insight from The Experience Economy, I have to bring the context of the book into a 2020 mindset.
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With all these touchpoints and varying degrees of KPIs, the question I have is “Who owns the consumer experience at a corporate level?”
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There are some companies out there that are thriving despite the transformative landscape.
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Companies not only need to catch up to the tech space but also stay ahead of the tech ecosystem. Automation within business will be the cornerstone of business progression and profitability.
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Selling today is important, but creating a new tomorrow is equally if not more crucial for a company’s success.
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Apple’s announcement yesterday was not about what they said, but more about what that means for other brands. They built a new brand growth playbook.
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As we move into the future of big data, analytics and artificial intelligence, we can’t lose sight on the role that design plays in the success of an organization.
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Reading business headlines in today’s business climate is not for the faint of heart. The fact is, growth is stalling or even declining in some industries.
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Creating and communicating your brand promise is only scratching the surface on the value that your brand has in the marketplace.
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The consumer experience is ripe with opportunity. It’s quickly becoming the number one purchase decision driver for a consumer while at the same time becoming the most valuable asset for a business.
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