We definitely believe that technology plays a crucial role in the retail evolution, but the biggest driver to the evolution is the shifting needs and behaviors of the consumer.
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Next week is a big week at Chinatown Bureau. Both our Paul Miser and Marie Berry will be taking the stage at Brandemonium in Cincinnati.
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As brands, we now live in a contextual retail environment where consumers can jump into shopping and purchase mode at the moment of insight.
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The future of retail will be engrossing a consumer into a branded experience that connects product, service, and experience into a singular, effortless transaction.
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