Organizations and consumer expectations have predominately been focused on three areas to drive the business; acquisition, purchase and loyalty.
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Next week is a big week at Chinatown Bureau. Both our Paul Miser and Marie Berry will be taking the stage at Brandemonium in Cincinnati.
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As brands, we now live in a contextual retail environment where consumers can jump into shopping and purchase mode at the moment of insight.
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New companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.
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Modern CMOs in more traditional organizations have the hardest job in business right now.
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Your business model is something that should represent and fulfill your brand while continuously adding value to your consumer.
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All elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship
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As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.
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It’s a simple concept, really. Keep innovating. Keep finding new ways to please your consumers.
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We call this a Zero Waste Brand. To get to Zero Waste means we become a self sufficient, efficient machine across our organizations.
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74% of CMOs believe their jobs don’t allow them to maximize their impact on their business.
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There are tremendous opportunities ahead of us as long as we keep pushing each other to come to each day with open minds, collaboration and imagination.
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The entire idea of the “experience” has gone from a singular moment to a connected series of moments that not only build on top of each other, but create occasions of active sharing for the consumer.
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