Apple’s announcement yesterday was not about what they said, but more about what that means for other brands. They built a new brand growth playbook.
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The consumer experience is ripe with opportunity. It’s quickly becoming the number one purchase decision driver for a consumer while at the same time becoming the most valuable asset for a business.
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Digital enhancements are only disruptive if you’re not prepared. Business leaders embrace the opportunities technology creates for their business and their consumers.
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Growing in 2019 won’t be an easy task. Delivering a highly focused and expansive strategy to reduce waste, innovate in your category all while building the experience of tomorrow will be the recipe for incremental growth in today’s business climate.
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It’s my favorite time of year again; the time where everyone starts making predictions about what the upcoming year will bring. I have to admit, I’m a sucker for reading all of the trends reports to help craft my own thoughts for the year to come. Unfortunately, I have to look at these lists with a grain of salt.
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