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Chinatown Bureau is acquired by Icreon – A message from CEO Paul Miser

Chinatown Bureau has been acquired by Icreon - a digital innovation company.

blogPaul MiserNovember 4, 2020cx, strategy, icreon, marketing, announcement

Orchestrating with experience systems thinking

Experience Systems Thinking is the intentional design and orchestration of a consumer experience around a brand promise or ideal.

Redefining the building blocks for brand growth

However, there are some companies finding ways to grow. They have built a new playbook with four critical building blocks for growth.

blogPaul MiserJuly 22, 2019brand growth, strategy, technology, growth, business model, cx, consumer experience, marketing, digital, commerce

Kickstarting growth with a new perspective

There are some companies out there that are thriving despite the transformative landscape.

Modernizing Your Marketing Efforts

The complexity of the marketplace may be evolving, but the idea of marketing hasn’t changed for decades.

Webinar: The New Brand Growth Blueprint for the Digital Age

As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.

The Impossible Game: Always On Marketing

These shifts in consumer behaviors have transformed the way we need to approach communicating with our consumers.

behavior, brand growth, marketingPaul MiserAugust 7, 2018always on, marketing, advertising, brand growth

Winning in an Omnichannel World

Leveraging the essence of our brand’s promise, we need to look at the holistic consumer experience, the transactions we need our consumers to perform and define the roles and actions various channels play.

marketingPaul MiserApril 10, 2017marketing, omnichannel

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