We definitely believe that technology plays a crucial role in the retail evolution, but the biggest driver to the evolution is the shifting needs and behaviors of the consumer.
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As we evolve our industry and business models, we need to keep in mind that we are in the business of solving problems for our clients.
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The companies that are doing it right are finding long held consumer expectations and redirecting them to reduce friction and spur excitement.
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Your business model is something that should represent and fulfill your brand while continuously adding value to your consumer.
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As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.
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This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.
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Who will win, Agencies or Consultants? In what seems like a battle for the ages, we are actually witnessing each business model trying to shift to become more like the other.
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