As I reflect on the insight from The Experience Economy, I have to bring the context of the book into a 2020 mindset.
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Companies not only need to catch up to the tech space but also stay ahead of the tech ecosystem. Automation within business will be the cornerstone of business progression and profitability.
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Business growth in the next 5 years will be determined on a lot of ambiguity. From political volatility to technology adoption to serving a larger mix of consumers - business leaders will make agility their core focus for growth.
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To grow into or maintain leadership positions, companies need to leverage these trends to their full advantage. Only by adopting a new perspective and mindset can a business grow to reach their full potential.
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