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Startups & Insurgent Brands as Platforms

New companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.

brand as a platform, brand growth, innovation, strategyPaul MiserAugust 31, 2018brand growth, platforms, startup, brand, strategy

Traditional Brands as a Platform

Modern CMOs in more traditional organizations have the hardest job in business right now.

Emerging Business Models in a Platform

Your business model is something that should represent and fulfill your brand while continuously adding value to your consumer.

Consumer Behaviors Driving Brands to Become Platforms

With so much changing in the world for businesses, we wanted to break down the most significant consumer trends that are driving the platform transformation.

Paul MiserAugust 21, 2018

The Business Case for Brand as a Platform

The Brand as a Platform model focuses brand growth through retention, loyalty and advocacy as the core drivers.

We’re on our way to Austin in March, but we need your help to get there. Please vote for our sessions!

strategy, SXSWPaul MiserAugust 15, 2018sxsw, vote, tech, brand, auto

The new role of media in a platform world

The role that media plays in a platform world is based on the consumer need, not the business need. We, as organizations, need to act accordingly.

Digital’s role in brand as a platform. Infrastructure v Experience

All elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship

Webinar: The New Brand Growth Blueprint for the Digital Age

As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.

Human Centered Design: The Business Decision You’re Missing

This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.

The Impossible Game: Always On Marketing

These shifts in consumer behaviors have transformed the way we need to approach communicating with our consumers.

behavior, brand growth, marketingPaul MiserAugust 7, 2018always on, marketing, advertising, brand growth

The Brand Growth Trends You’re Avoiding, But Aren’t Going Away

Looking at several data points below the story doesn’t look good for brands and the teams that support them.

Paul MiserAugust 2, 2018

Brand as a Platform

The commonality across these four companies is that they have built their brands as platforms, not just products or services alone.

Paul MiserAugust 1, 2018

4 Steps to Category Innovation for Brand Growth

It’s a simple concept, really. Keep innovating. Keep finding new ways to please your consumers.

business model, brand growth, innovationPaul MiserJuly 31, 2018innovation, category, brand growth, strategy

Zero Waste Brand

We call this a Zero Waste Brand. To get to Zero Waste means we become a self sufficient, efficient machine across our organizations.

7 Reasons Your Brand Growth is Stalling

74% of CMOs believe their jobs don’t allow them to maximize their impact on their business.

innovation, tech, brand growthPaul MiserJuly 23, 2018brand growth, technology, strategy, brand promise, brand

Ad Future is a Platform

At Chinatown Bureau we believe that technology enables the shift from a brand message to actually fulfilling a brand promise.

Guest UserJuly 18, 2018

Auto Brands are Dead

To succeed in this future economy, OEM brands must decide where they want to play in this new industry and plot a path forward.

Paul MiserJune 26, 2018

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