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The Disconnect: Advertising to Experience

And that is the biggest challenge that we face with our legacy organizations. There is a promise and there is the fulfillment of that promise.

brand as a platform, brand growth, brand promise, advertisingPaul MiserSeptember 27, 2018brand promise, brand fulfillment, brand growth, advertising

Are You Fulfilling Your Brand Promise?

The brand promise was communicated effectively, it made someone take action, but the brand promise was never fulfilled.

brand growth, brand promise, consumer experience, strategy, marketingPaul MiserSeptember 20, 2018brand promise, brand fulfillment, brand growth, strategy

Modernizing Your Marketing Efforts

The complexity of the marketplace may be evolving, but the idea of marketing hasn’t changed for decades.

brand promise, business model, consumer experience, marketingPaul MiserSeptember 10, 2018marketing, consumer experience, innovation, strategy

Digital’s role in brand as a platform. Infrastructure v Experience

All elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship

brand growth, brand promise, innovation, strategyPaul MiserAugust 14, 2018platforms, brand promise, brand growth, experience, infrastructure

Webinar: The New Brand Growth Blueprint for the Digital Age

As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.

brand growth, business model, brand promise, innovation, strategy, tech, transformationPaul MiserAugust 9, 2018brand growth, technology, digital, platforms, AI, consumer experience, marketing, communications, brand

Human Centered Design: The Business Decision You’re Missing

This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.

business model, brand growth, brand promise, transformation, strategyPaul MiserAugust 9, 2018brand growth, brand promise, brand, human centered design, strategy, planning

The Internet has a Data Problem

This is and will continue to be a massive problem in our current environment of product distribution and will even become an issue as we grow as a society toward a proactive internet.

brand promisePaul MiserMay 26, 2017brand, data, internet

Fulfilling Your Brand Promise with Content

As marketing leaders, we need to do both, communicate the promise of our brand and fulfill that promise at the moment of interaction with our consumers. Content is a great way to do both; communicate and fulfill.

brand promisePaul MiserApril 17, 2017content, brand

How Not to Break Your Brand Promise

We’ve identified some of the core elements creating the disconnect between the brand promise and its fulfillment.

brand promisePaul MiserMarch 14, 2017brand promise, experience

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