Our partners.
“Chinatown Bureau established a new face for OpenFin that has been crucial for the success in the next phase of our business. They provide a strategic, creative and personable approach to our company. The resulting rebranding, product strategy and website refresh created great momentum for the company and our clients.”
INDUSTRY: AUTOMOTIVE
From Manufacturing to mobility
We built a Global OEM into a “brand as a platform” that integrates service, product, technology and experience all around various consumer journeys. Finding new pathways for revenue and new value propositions.
Trends Research
Brand Strategy Evolution
Consumer Journey Map
Tech & Data Strategy
10-Year Mobility Roadmap
Product Development
Service Design
Commerce Strategy
Pricing Strategy
Globalization
INDUSTRY: RETAIL / MATTRESS
TEMPUR SEALY
MODERNIZING A RETAIL MACHINE
We built a modern retail strategy to bring Tempur Sealy into the modern age. By crafting in-store experiences, 3rd party ecommerce platforms & marketplace strategies, we delivered results in the 21st century.
Challenge Definition
Market / Consumer Research
Retail Immersion Workshop
Consumer Journey Map
Retail Innovation Concepts
Retail Innovation Roadmap
Marketplace / Ecommerce Strategy
INDUSTRY: CIVIC / GOVERNMENT
CITY OF NEW YORK
NYC EV & SMART CITY INFRASTRUCTURE
We worked with the City of New York to build a scalable, end-to-end, user-centric e-mobility network to prepare the city infrastructure for the ‘smart’ and ‘electric’ future.
Challenge Development
Experience Strategy
Monetization Strategy
Tiered Value Propositions
Physical / Digital Product Strategy
VR Concept Development
Product Development
INDUSTRY: FINTECH / FINANCIAL
OPENFIN
ESTABLISHING A BRAND FOR GROWTH
We led OpenFin reach new heights in the marketplace through brand / product strategy, brand development, messaging & launching a new website. Preparing them for a massive growth phase.
Consumer / Stakeholder Research
Competitive Analysis
Brand Strategy
Brand Design
Product Strategy Roadmap
Marketing Strategy
Collateral Refresh
Website Redesign
INDUSTRY: METALS / MANUFACTURING
Finding & Defining the whitespace
We helped a Metals Technology Company find their voice in the marketplace. By performing customer, competitive and trend analysis, we established Audience Personas, a Brand Strategy and Messaging that brought the brand to life.
Immersion Workshop
Stakeholder / Customer Interviews
Competitive / Trend Analysis
Whitespace Development
Audience / Persona Development
Brand Strategy
Messaging Strategy
INDUSTRY: PHARMA / HEALTHCARE
Audience definition & development
Using machine learning we identified audience profile details (demographic, personality, behavior, psychology) and built detailed global personas with regional variances.
Conversational Tracking
Trends Identification
AI Modeling
Cluster Development
Audience Definition
Persona Development
INDUSTRY: PHARMA / HEALTHCARE
A platform for brand consistency
We worked with a Global Pharmaceutical company to build brand-driven, e-commerce driven platform that enabled their 120,000 monthly users to learn about, engage with and activate the brand appropriately – across the globe.
Stakeholder Interviews
Persona Development
Service Design
User Experience Strategy
User Experience Design
Development Oversight
“Chinatown Bureau and innogy Consulting made it to the finals of a smart city challenge by the City of New York. After witnessing their seamless approach to transforming brands into platforms and working with their team of experts, I brought them in as consultants to build a new sustainability platform. You will find a trusted partner in Chinatown Bureau.”