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Chinatown Bureau is acquired by Icreon – A message from CEO Paul Miser

Chinatown Bureau has been acquired by Icreon - a digital innovation company.

blogPaul MiserNovember 4, 2020cx, strategy, icreon, marketing, announcement

Your Brand has Entered the Journey Economy

For the last five years, our economic value for our brands has been shifting. We’ve entered - The Journey Economy.

The Evolution of Economic Value

“Companies that earn $1 billion annually can expect to earn, on average, an additional $700 million within 3 years of investing in customer experience.”

blogPaul MiserMarch 12, 2020brand growth, strategy, technology, CX, business models, economics

The Evolution of Brand Strategy

Brand strategy has transformed more in the last 10 years than ever before.

blogPaul MiserMarch 9, 2020brand growth, strategy, technology, brand strategy, evolution, cx, experience

Creating New Value Through CX Business Models

The way that these growth companies are finding and creating growth in their business model is looking at their value proposition in 4 new ways.

blogPaul MiserFebruary 24, 2020brand growth, strategy, technology, cx, consumer experience, business models

CX for Growth

While studying these brands, there was one glaring, overarching similarity - their obsession on the end-to-end consumer experience.

blogPaul MiserFebruary 18, 2020brand growth, strategy, technology, consumer experience, customer experience, cx, unicorns

2020 Action Plan - How to become an Experience Brand

2020 isn’t about finding new trends. It’s about action. Action in becoming an Experience Brand.

blogPaul MiserJanuary 6, 2020brand growth, strategy, technology, brand strategy, 2020, consumer experience, CX

The Consumer Experience Mindset

It’s a brand’s intentional development of the journey consumer takes and the lifestyle they join when they choose to do business with you.

blogPaul MiserOctober 29, 2019brand growth, strategy, technology, consumer experience, innovation, cx

Orchestrating with experience systems thinking

Experience Systems Thinking is the intentional design and orchestration of a consumer experience around a brand promise or ideal.

The importance of the consumer journey

If a consumer journey is understood and used correctly, it can become a treasure map for brand growth.

Welcome to the Experience Brand

“Organizations that lead in CX outperformed laggards on the S&P 500 index by nearly 80%.”

Disruption happens at the moment of pain

These moments of pain are created by companies that have decided to make it easier on them to sell something than making it easier on the consumer to buy.

Redefining the building blocks for brand growth

However, there are some companies finding ways to grow. They have built a new playbook with four critical building blocks for growth.

blogPaul MiserJuly 22, 2019brand growth, strategy, technology, growth, business model, cx, consumer experience, marketing, digital, commerce

Staging experiences in a highly connected world.

As consumer experience continues to grow as a key driver for a consumer’s purchase decision, many brands are waking up to the fact they are tremendously far behind this trend.

blogPaul MiserJuly 18, 2019brand growth, strategy, technology, cx, consumerexperience, experiences, innovation, growth

What's holding you back from business growth? Is it you?

The business leaders that are finding growth in today’s economy know that now is the time to act to drive short-term and prepare for long-term growth.

blogPaul MiserJuly 16, 2019brand growth, strategy, technology, growth, economics, innovation, disruption

The Brand Promise <> Fulfillment Loop

This Brand Promise <> Fulfillment Feedback Loop is the strategic foundation and framework for experience driven growth brands that are finding new ways to expand.

You have a data problem. And it’s not what you think.

If you’re not focused on gathering, and correctly using, First Party data, your brand is slowing dying.

blogPaul MiserJune 11, 2019brand growth, strategy, technology, data, innovation, roadmap

Disruption is in the competitive set.

Regardless of what direction you see your industry going, there is someone trying to disrupt it.

blogPaul MiserJune 5, 2019

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