brand promise — Blog | Chinatown Bureau | Digital Strategy Consultants | Business Growth through Technology — Chinatown Bureau | Brand Growth through Brand Strategy + Technology

This Brand Promise <> Fulfillment Feedback Loop is the strategic foundation and framework for experience driven growth brands that are finding new ways to expand.

blogPaul MiserJuly 9, 2019brand growth, strategy, technology, brand promise, brand fulfillment, brand strategy, consumer experience

The Disconnect: Advertising to Experience

And that is the biggest challenge that we face with our legacy organizations. There is a promise and there is the fulfillment of that promise.

brand as a platform, brand growth, brand promise, advertisingPaul MiserSeptember 27, 2018brand promise, brand fulfillment, brand growth, advertising

Are You Fulfilling Your Brand Promise?

The brand promise was communicated effectively, it made someone take action, but the brand promise was never fulfilled.

brand growth, brand promise, consumer experience, strategy, marketingPaul MiserSeptember 20, 2018brand promise, brand fulfillment, brand growth, strategy

Digital’s role in brand as a platform. Infrastructure v Experience

All elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship

brand growth, brand promise, innovation, strategyPaul MiserAugust 14, 2018platforms, brand promise, brand growth, experience, infrastructure

Human Centered Design: The Business Decision You’re Missing

This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.

business model, brand growth, brand promise, transformation, strategyPaul MiserAugust 9, 2018brand growth, brand promise, brand, human centered design, strategy, planning

7 Reasons Your Brand Growth is Stalling

74% of CMOs believe their jobs don’t allow them to maximize their impact on their business.

innovation, tech, brand growthPaul MiserJuly 23, 2018brand growth, technology, strategy, brand promise, brand

How Not to Break Your Brand Promise

We’ve identified some of the core elements creating the disconnect between the brand promise and its fulfillment.

brand promisePaul MiserMarch 14, 2017brand promise, experience

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