We definitely believe that technology plays a crucial role in the retail evolution, but the biggest driver to the evolution is the shifting needs and behaviors of the consumer.
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As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.
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74% of CMOs believe their jobs don’t allow them to maximize their impact on their business.
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It’s my favorite time of year again; the time where everyone starts making predictions about what the upcoming year will bring. I have to admit, I’m a sucker for reading all of the trends reports to help craft my own thoughts for the year to come. Unfortunately, I have to look at these lists with a grain of salt.
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