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5 consumer behaviors changing the face of retail

We definitely believe that technology plays a crucial role in the retail evolution, but the biggest driver to the evolution is the shifting needs and behaviors of the consumer.

brand growth, business model, strategy, retail, tech, transformationPaul MiserDecember 3, 2018blog

Disruption is in the Consumer Experience

Organizations and consumer expectations have predominately been focused on three areas to drive the business; acquisition, purchase and loyalty.

brand growth, consumer experience, innovationPaul MiserOctober 18, 2018consumer experience, disruption, cx

The Disconnect: Advertising to Experience

And that is the biggest challenge that we face with our legacy organizations. There is a promise and there is the fulfillment of that promise.

Chinatown Bureau at Brandemonium

Next week is a big week at Chinatown Bureau. Both our Paul Miser and Marie Berry will be taking the stage at Brandemonium in Cincinnati.

brand growth, innovation, marketing, creativity, retailPaul MiserSeptember 26, 2018creative, speaking, brandemonium, retail

Agency Model: Production farms are not the answer

As we evolve our industry and business models, we need to keep in mind that we are in the business of solving problems for our clients.

brand growth, business model, marketing, transformation, agencyPaul MiserSeptember 25, 2018content, strategy, agency, business model, technology

Brand Growth in the Experience Economy

The companies that are doing it right are finding long held consumer expectations and redirecting them to reduce friction and spur excitement.

Are You Fulfilling Your Brand Promise?

The brand promise was communicated effectively, it made someone take action, but the brand promise was never fulfilled.

Contextual Retail: Retail in a Platform

As brands, we now live in a contextual retail environment where consumers can jump into shopping and purchase mode at the moment of insight.

brand as a platform, brand growth, innovation, retailPaul MiserSeptember 17, 2018Retail, platform, strategy, brand growth

Startups & Insurgent Brands as Platforms

New companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.

brand as a platform, brand growth, innovation, strategyPaul MiserAugust 31, 2018brand growth, platforms, startup, brand, strategy

Traditional Brands as a Platform

Modern CMOs in more traditional organizations have the hardest job in business right now.

The Business Case for Brand as a Platform

The Brand as a Platform model focuses brand growth through retention, loyalty and advocacy as the core drivers.

The new role of media in a platform world

The role that media plays in a platform world is based on the consumer need, not the business need. We, as organizations, need to act accordingly.

Digital’s role in brand as a platform. Infrastructure v Experience

All elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship

Webinar: The New Brand Growth Blueprint for the Digital Age

As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.

Human Centered Design: The Business Decision You’re Missing

This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.

The Impossible Game: Always On Marketing

These shifts in consumer behaviors have transformed the way we need to approach communicating with our consumers.

behavior, brand growth, marketingPaul MiserAugust 7, 2018always on, marketing, advertising, brand growth

4 Steps to Category Innovation for Brand Growth

It’s a simple concept, really. Keep innovating. Keep finding new ways to please your consumers.

business model, brand growth, innovationPaul MiserJuly 31, 2018innovation, category, brand growth, strategy

Zero Waste Brand

We call this a Zero Waste Brand. To get to Zero Waste means we become a self sufficient, efficient machine across our organizations.

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