And that is the biggest challenge that we face with our legacy organizations. There is a promise and there is the fulfillment of that promise.
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The companies that are doing it right are finding long held consumer expectations and redirecting them to reduce friction and spur excitement.
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As brands, we now live in a contextual retail environment where consumers can jump into shopping and purchase mode at the moment of insight.
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New companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.
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Modern CMOs in more traditional organizations have the hardest job in business right now.
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Your business model is something that should represent and fulfill your brand while continuously adding value to your consumer.
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The Brand as a Platform model focuses brand growth through retention, loyalty and advocacy as the core drivers.
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