There is a lot of confusion around what martech really is. And even the definition of blending marketing and technology doesn’t help much more.
Read MoreAnd that is the biggest challenge that we face with our legacy organizations. There is a promise and there is the fulfillment of that promise.
Read MoreNext week is a big week at Chinatown Bureau. Both our Paul Miser and Marie Berry will be taking the stage at Brandemonium in Cincinnati.
Read MoreAs we evolve our industry and business models, we need to keep in mind that we are in the business of solving problems for our clients.
Read MoreThe companies that are doing it right are finding long held consumer expectations and redirecting them to reduce friction and spur excitement.
Read MoreThe brand promise was communicated effectively, it made someone take action, but the brand promise was never fulfilled.
Read MoreAs brands, we now live in a contextual retail environment where consumers can jump into shopping and purchase mode at the moment of insight.
Read MoreThe complexity of the marketplace may be evolving, but the idea of marketing hasn’t changed for decades.
Read MoreNew companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.
Read MoreModern CMOs in more traditional organizations have the hardest job in business right now.
Read MoreYour business model is something that should represent and fulfill your brand while continuously adding value to your consumer.
Read MoreWith so much changing in the world for businesses, we wanted to break down the most significant consumer trends that are driving the platform transformation.
Read MoreThe Brand as a Platform model focuses brand growth through retention, loyalty and advocacy as the core drivers.
Read MoreWe’re on our way to Austin in March, but we need your help to get there. Please vote for our sessions!
Read MoreThe role that media plays in a platform world is based on the consumer need, not the business need. We, as organizations, need to act accordingly.
Read MoreAll elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship
Read MoreAs brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.
Read MoreThis brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.
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