brand — Blog | Chinatown Bureau | Digital Strategy Consultants | Business Growth through Technology — Chinatown Bureau | Brand Growth through Brand Strategy + Technology

Startups & Insurgent Brands as Platforms

New companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.

brand as a platform, brand growth, innovation, strategyPaul MiserAugust 31, 2018brand growth, platforms, startup, brand, strategy

Traditional Brands as a Platform

Modern CMOs in more traditional organizations have the hardest job in business right now.

We’re on our way to Austin in March, but we need your help to get there. Please vote for our sessions!

strategy, SXSWPaul MiserAugust 15, 2018sxsw, vote, tech, brand, auto

Webinar: The New Brand Growth Blueprint for the Digital Age

As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.

Human Centered Design: The Business Decision You’re Missing

This brand experience, or platform, wasn’t something that happened. It was a meticulously created experience, every step of the way.

7 Reasons Your Brand Growth is Stalling

74% of CMOs believe their jobs don’t allow them to maximize their impact on their business.

innovation, tech, brand growthPaul MiserJuly 23, 2018brand growth, technology, strategy, brand promise, brand

The Internet has a Data Problem

This is and will continue to be a massive problem in our current environment of product distribution and will even become an issue as we grow as a society toward a proactive internet.

brand promisePaul MiserMay 26, 2017brand, data, internet

Fulfilling Your Brand Promise with Content

As marketing leaders, we need to do both, communicate the promise of our brand and fulfill that promise at the moment of interaction with our consumers. Content is a great way to do both; communicate and fulfill.

brand promisePaul MiserApril 17, 2017content, brand

VIEWPOINTS