New companies or brands beginning to make traction in the marketplace are at somewhat of an advantage over their traditional counterparts.
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The role that media plays in a platform world is based on the consumer need, not the business need. We, as organizations, need to act accordingly.
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All elements of your digital strategy should fulfill the brand’s promise and benefit the brand-consumer relationship
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As brands transform into digital platforms, there is a need for a New Brand Growth Blueprint.
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