VOTE UP CHINATOWN BUREAU'S PANELS FOR SXSW 2019! 

We’ve put together a series of topics to discuss with industry leaders at SXSW in March 2019. Take a look and if you have a sec, please vote up our panels on the SXSW PanelPicker!

Public-Private Collabs: A Love-Hate Relationship

There has been a notorious Love-Hate relationship between the public and private sector, but it is necessary to address this friction. It becomes clear that in order to respond to pressing societal needs - such as climate change, neighborhood safety and job security - a partnership between the government, enterprises and startups is necessary to prototype ideas quicker and bring innovative solutions to the masses. 

On this panel, we will discuss a great example of a public-private partnership: the NYCx Challenges initiated by the City of New York. These competitions seek to engage startups and established companies to partner with the city to deliver new technologies that address pressing city issues.

KEY TAKEAWAYS

  1. Public-private partnership is not only beneficial for all stakeholders involved especially the end-user, but also very much possible.
  2. Examples of effective and ineffective public-private partnerships, such as the NYCx Challenge to spur the adoption of Electric Vehicles.
  3. How to initiate and lead successful public-private partnership projects.

SPEAKERS

 

What Can auto brands take from airline brands?

The auto industry and the way people commute is being disrupted at every turn - think ridesharing, electrification and autonomous cars. The traditional idea of “moving metal” based on the power of the auto brand is quickly dying. Similar to the airline industry, there is a shift towards fit-for-purpose models where consumers make decisions based on price, time and convenience, rather than the badge of the hardware. How can auto brands adjust their business model to survive? Our panelists will discuss the future of OEMs and draw parallels to the airline industry.

KEY TAKEAWAYS

  1. The transformation in the auto/mobility ecosystem will look very similar to the airline industry and its players.
  2. Similar to booking flights, consumers won't book a flight based on hardware (i.e. Airbus, Boeing) but on the right fit-for-purpose (i.e. price, time).
  3. Based on the new ecosystem, traditional auto brands are clearly positioning themselves and make bets on software (B2C) or hardware (B2B).

SPEAKERS

  • Paul Miser, CEO & Co-Founder, Chinatown Bureau
  • Industry leaders tba once panel is secured
 

 

Is it Time to Turn Your Brand Into a Platform? 

More and more players are pushing their business towards digital platforms. In fact, content providers like Netflix, Amazon and Spotify have long understood the power of digital platforms. They started with a platform as a foundation to achieve brand growth and scale quickly. Now also advertising holding companies are adhering to this trend. It looks like the future state of brands and advertising will be a platform. What are the advantages and what are some of the precautions companies need to take? This panel will discuss how brands should consider to adjust their consumer experience, products, services and communications, as they are moving towards a platform-centric business model.

KEY TAKEAWAYS

  1. Consumers remain at the core, while digital platforms allow for efficiencies and enhancements of the user experience.
  2. A digital platform should be the enabler of brand experiences, as it connects all digital touchpoints (consumer-facing and internal ones).
  3. Building out a tech stack is only the first step - equally important is to adjust their entire business model to support the new brand strategy.

SPEAKERS

 
strategy, SXSWPaul Misersxsw, vote, tech, brand, auto