Companies not only have to participate on multiple channels but connect those channels together into an integrated, seamless experience for the consumer.
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Simply put, omnichannel goes beyond companies simply being active on multiple channels. It evolves into the integration of channels into a seamless experience for the consumer - across screen, store and aisle.
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Leveraging the essence of our brand’s promise, we need to look at the holistic consumer experience, the transactions we need our consumers to perform and define the roles and actions various channels play.
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