Who will win, Agencies or Consultants? In what seems like a battle for the ages, we are actually witnessing each business model trying to shift to become more like the other.
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It’s my favorite time of year again; the time where everyone starts making predictions about what the upcoming year will bring. I have to admit, I’m a sucker for reading all of the trends reports to help craft my own thoughts for the year to come. Unfortunately, I have to look at these lists with a grain of salt.
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