As I reflect on the insight from The Experience Economy, I have to bring the context of the book into a 2020 mindset.
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I wanted to see what makes them more successful than other companies to determine what a Trillion Dollar Strategy could look like.
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With all these touchpoints and varying degrees of KPIs, the question I have is “Who owns the consumer experience at a corporate level?”
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The fact of the matter is, we need to start taking action, even if it’s a little bit, in order to find new value for our consumers - or someone else will.
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There are some companies out there that are thriving despite the transformative landscape.
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We had an amazing opportunity to attend a fireside chat this week between Michael Farmer and Sir Martin Sorrell. Here’s what we learned.
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We believe optimizing and building a strong brand experience is where a brand will find both short term and long term growth - not through advertising alone.
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Companies not only need to catch up to the tech space but also stay ahead of the tech ecosystem. Automation within business will be the cornerstone of business progression and profitability.
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Companies not only have to participate on multiple channels but connect those channels together into an integrated, seamless experience for the consumer.
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Simply put, omnichannel goes beyond companies simply being active on multiple channels. It evolves into the integration of channels into a seamless experience for the consumer - across screen, store and aisle.
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Companies that instill a Brand Experience Design mindset in building their brand <> consumer relationships are becoming the leaders in their segment
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Succeeding in retail will require companies to become extremely consumer-centric to find new value propositions across screen and aisle.
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Selling today is important, but creating a new tomorrow is equally if not more crucial for a company’s success.
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Apple’s announcement yesterday was not about what they said, but more about what that means for other brands. They built a new brand growth playbook.
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As we move into the future of big data, analytics and artificial intelligence, we can’t lose sight on the role that design plays in the success of an organization.
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Working with established, traditional organizations in transformation projects, we hear “we need to act like a startup” more than we expected. This requires more than a statement, but a new mindset and operating model. But it shouldn’t be overwhelming.
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Digital transformation is the process of re-designing your enterprise with the consumer at the center, all enabled by technology. It’s business planning 2.0.
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Reading business headlines in today’s business climate is not for the faint of heart. The fact is, growth is stalling or even declining in some industries.
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