Creating and communicating your brand promise is only scratching the surface on the value that your brand has in the marketplace.
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The consumer experience is ripe with opportunity. It’s quickly becoming the number one purchase decision driver for a consumer while at the same time becoming the most valuable asset for a business.
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The Moat strategy has never been needed more. However, creating and growing a moat is becoming increasingly complex.
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From retail to mattresses to razors to eyeglasses, DNVBs have created end-to-end supply models that allow them to control every aspect of the consumer experience.
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As we look back at the go to market strategy and consumer experience layers, we can see that by going through the process we can start to identify new areas of value that could turn into a new business model.
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Answers to these questions usually find ways to become more efficient in your business as well as new ways to drive incremental value - all while building and boosting your brand experience with the consumer.
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Amazon is THE elephant in every board room in the US. From Healthcare, to retail, to FMCG, to CPG, Amazon seems to be creating chaos in most industries by technological advances, product development and end-to-end distribution.
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The success of business growth depends on an organizations ability to operationalize and orchestrate the appropriate strategies across the company.
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The future of growth for many businesses will be found in and throughout the consumer experience.
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As media consumption splinters and shifts creating new consumer behaviors, brands need a fresh approach to their go to market strategies - one that moves from a campaign mindset to being always on.
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As business leaders look for new areas for business growth, they always find the same three levers to pull - go to market strategy, the consumer experience and the business model. Each of which are the problem and the solution for massive growth.
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As change continues to accelerate across all industries, business leaders need to adopt change as a constant, while adapting to the shifts quickly. Therefore, agility will become a key characteristic for business leaders of the future.
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Transformation is happening in most industries - with data volume reaching scale like never seen before. This is no more apparent than in the Healthcare field - completely shifting the mindset of the economics of Health.
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Digital enhancements are only disruptive if you’re not prepared. Business leaders embrace the opportunities technology creates for their business and their consumers.
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Business growth in the next 5 years will be determined on a lot of ambiguity. From political volatility to technology adoption to serving a larger mix of consumers - business leaders will make agility their core focus for growth.
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As business growth rates continue to stall or decline, companies must be weary on how they set their growth expectations. There is a huge difference between the status quo and an organization’s potential.
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The apparel, footwear and fashion industries of the next five years will look completely different than today - connectivity, sustainability, personalization and on-demand manufacturing and distribution will create new business models like we’ve never seen.
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Retail 2025 may sound like a strategy for the future. But in retail, the future is happening right now.
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