Operationalizing growth across an organization.
The success of business growth depends on an organizations ability to operationalize and orchestrate the appropriate strategies across the company.
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Implementing strategies across the three phases of growth, business leaders will find themselves needing to operationalize their approach. The biggest challenge facing organizations isn’t change itself, but the implementation and adoption of the strategies that come along with change. By finding new ways to operationalize growth strategies, business leaders will create an organizational acceptance roadmap to ensure strategy implementation and execution.
“70 percent of all change initiatives fail because change agents overlook the role front-line managers play in the success of the initiative.”
The core areas of an organizational acceptance plan are outlined below. The key for successful acceptance of new strategies is to generate momentum through planning, testing and wins for the organization.
Marketing & Sales
This function is usually the fastest to accept change and try new things. By building your growth roadmap with the Marketing & Sales function as the lead will not only gain quick wins for the organization, but will also generate success in the face of the consumer, by being on the forefront of their needs. By continuously implementing strategies across Go to Market, Consumer Experience and Business Modeling, the Marketing & Sales function will pave the way for the other departments to make step-change results for the organization.
Operations
As the Marketing & Sales functions lead the way, the Operations teams will need to find more seamless ways to fulfill the Experiences and Business Models being tested and developed. A partnership between these two functions creates massive opportunity to deliver new value to the consumer based on their needs, wants and desires. Building new supply chains, distribution methods, transaction experiences and processes, the Operations team becomes a driving force in building the pipes for the future success of an organization. This team will lead the mindset and adoption of agility of the organization to give the ability to pivot and grow based on market and consumer shifts.
Service
As new Go to Market, Consumer Experience and Business Model strategies start to take shape in the marketplace, the need for increased personalized service will be expanded. As Marketing & Sales are building new ways to communicate and engage with consumers and the Operations team building the infrastructure and tools, the Service team will need to be prepared to maintain the engagement with consumers on an ‘Always on’ basis. This will require new methodology, tools and data to give service reps or chat bots the necessary information to continue a dialog where it left off.
Management
The need for managing holistic change and implementation requires a Management and Executive team that is bought into the strategies and have the right tools for change. Management’s support, focus and effort needs to be clear and concise when working with the various departments for growth. By having a detailed roadmap with a methodical series of tests to generate wins and momentum, Management will chart the course for growth while building collaboration and integration with the core departments outlined above. The orchestration and coordination to operationalize growth is one of focus, determination, testing and learning. The Management team needs to instill this culture throughout the organization to ensure its success.
How are you orchestrating growth?
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