Synopsis.
Brands grow at different stages. Often, what worked to get you here, won’t get you there. We understand what brands need to do to find and create growth.
Highlights.
Audience Development
Fully defining audience segments and personas gives your brand the knowledge and understanding of the value you need to create. By connecting brand strategy, messaging and communications to the needs of the audience, you have the ability to breakthrough and scale growth.
Situation, Market & Competitive Analysis
Understanding the ‘white space’ for your brand gives you an advantage in the marketplace. By finding the territories that your brand can own, you can best communicate and serve your consumer from the outset of a relationship - increasing your power for growth.
Brand Strategy
Understanding the Audience and Marketplace opportunities, you can now connect your brand / business purpose for maximum growth. By seamlessly solving challenges and creating increased value, your brand strategy will give you a North Star for implementation and growth.
Brand Development
During the brand development phase, we connect the verbal, visual, experiential and messaging with the brand strategy to ensure maximum impact in the marketplace.
Brand Launch
Launching a brand requires consistency across all channels, focus and dedication to messaging and communications and appropriate interactivity on key platforms like website, service, retail, etc. The Brand Launch phase delivers all elements of the brand, brought to life across the entire consumer experience.
Related thinking.
Blog | Chinatown Bureau | Digital Strategy Consultants | Business Growth through Technology
