Synopsis.
Most disruption happening in traditional industries isn’t because of technology alone - but the business model they create with technology. It’s about finding incremental or innovative value for the consumer.
Digital business models are starting to infiltrate the entire business environment. By building incremental value from connectivity of its core product, service and experience, brands can find new revenue streams within their organization. These revenue streams are often recurring, increasing the lifetime value of the consumer and providing new opportunities to expand upon the relationships of current and future consumers.
The biggest disruption your brand is facing outside of Brand Experience Design is how you monetize and generate revenue for your offering.
Highlights.
Value Creation
We develop or dig into the consumer journey to fully understand where the industry and business pain points are and what expectations consumers have at key moments. This insight, along with consumer behavior trends, provides the ammunition to create opportunities for increased or new value.
Revenue Modeling
Once an opportunity is identified, modeling revenue from pilot to scale gives your brand a roadmap for implementation along with immediate wins in net new revenue opportunities.
Business Model Development
Launching a new business model requires a refreshed look at the business as a whole. Developing and scaling a business model creates business plans, go to market strategies, service design and experience development. The offerings that your brand will monetize could be an extension of your current value, adjacent to your current value or a complete innovation into a new market or offering all together.
Technology Enablement
To deliver digital business models, we need to make sure the digital is ready for prime time. We help determine, build and source the right technology stack to enable the new business model and experience strategy.
How we’ve done it.
Automotive Mobility Transformation
We helped a Global Auto OEM answer the question, “How does our brand move from manufacturing and ownership to mobility and membership?”
Together, we developed a 10-year strategic roadmap that delivered a brand strategy, connected experience strategy, tech platforms and business model service design to build new behaviors for their consumer’s relationship with their brand. We delivered new revenue streams through service programs, added offerings and startup partnerships.
NYCx EV Mobility Strategy
We helped the city of New York answer the question, “How might we eliminate all gas powered vehicles from NYC?”
We mapped out a multi-year, multi-faceted strategy that delivered a combination of EV chargers, service and traffic design, neighborhood business models and digital platforms to connect the driver to the infrastructure - benefitting all parties involved.
Gamifying Sustainability
We helped a European energy company answer the question, “How can we gamify sustainability for small business owners?”
Together, we built a strategic roadmap and a series of prototypes to test in market with real small business owners. We created a curriculum of tasks to optimize sustainability for the owner - creating a scoring system that resulted in discounts for the companies services and products.
Related thinking.
Blog | Chinatown Bureau | Digital Strategy Consultants | Business Growth through Technology
Ready to get started?
Work:
Automotive
How can a traditional Automotive OEM brand transform into a leading mobility company?
