Let’s Not Just Reopen; Let’s Rebuild.

Has the world changed Or has the inevitable transformation accelerated?

 The reality is, for most of us, it may be more of an acceleration of transformation than a disruption in the status quo. The issues that we’re now experiencing in our businesses were here before the pandemic, however brought to light in a swoop than an eventual change. The consumer behavior trends, technological advancements and political, economic uncertainty were all risks our brands and businesses were facing at the outset of 2020, brought to light for all of us immediately and at the same time.

The New Normal isn’t necessarily new; rather its acceleration has become clear and definitive. The good news? This sudden impact brings possibility, opportunity and potential. The way we respond next will determine our success and scale in the future.

What’s inside:

• Situation

• Phase 1: Reset

• Phase 2: Strategy

• Phase 3: Implement

• Who’s doing it right

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