THINKING: WHITEPAPER

New Brand Growth Playbook

New Brand Growth Whitepaper

What can we learn from the Trillion Dollar Companies and Unicorns? A new way to approach brand growth.

The New Brand Growth Playbook was formed by gaining an in-depth view of the current marketplace, finding the brands that are creating step-change, sustainable growth and documenting their strategies. With constantly changing consumer behaviors, new technologies and continuous disruptive threats, a new playbook is required to not only continue to provide value to our consumers, but also create new opportunity for growth for our brands.

Ultimately, we’ll show how Growth Brand Leaders are winning in the marketplace.

What’s inside:

  • Problems: The New Normal

  • Research: Methodology & Findings

  • Trends: for Brand Growth

  • New Brand Growth Playbook

  • Brand Growth Action Plan

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EXECUTIVE SUMMARY

  • A brand’s consumer experience has become the number one driver of purchase decision, followed by product efficacy and price.

  • Growth leaders have built a new growth playbook to lead with the consumer experience which transforms key areas of their brand (Go to Market, Commerce, Business Models).

  • Growth Brands employ a Brand Experience Design Strategy to intentionally create and orchestrate their consumer experience – continuously adding value throughout the journey by removing pain points or celebrating moments of consumer joy.

  • The evolution of the Go to Market Strategy is rooted in retention first and acquisition second. Growth Brands employ a continually running strategy that targets, messages and progresses relationships based on audience behaviors, preferences and actions.

  • Retail isn’t dead. It’s just different. Growth Brands look at commerce holistically and produce a mindset of “Anywhere Commerce” where personalization and transaction follow the consumer on their terms – online or in-store.

  • Growth Brands create growth opportunities by integrating digital business models into their core business offerings, unleashing new revenue streams and consumer value.