Our clients are active participants. Their openness has created success for their brands, consumers and business. We value ongoing collaboration until we get the job done. We're here with you for the long haul.

Chinatown Bureau established a new face for OpenFin that has been crucial for the success in the next phase of our business. They provide a strategic, creative and personable approach to our company. The resulting rebranding, product strategy and website refresh created great momentum for the company and our clients.
— Mazy Dar - Global CEO, OpenFin
Chinatown Bureau and innogy Consulting made it to the finals of a smart city challenge by the City of New York. After witnessing their seamless approach to transforming brands into platforms and working with their team of experts, I brought them in as consultants to build a new sustainability platform. You will find a trusted partner in Chinatown Bureau.
— Dr. Klaus Grellmann, Managing-Director, innogy Consulting

case studies

Case study: LIncoln Motor company / Brand as a platform

The need to shift from an auto brand to a mobility brand. How do we do that?

Build a brand as a platform that includes service, product, and consumer experience around various consumer journeys.


  • Research & Audience Development

  • User Journey & Service Design

  • Data modeling

  • Platform Development (Backend, data, website, mobile application)

We built Lincoln Way, which became a conduit and entrance to the Lincoln brand and their vehicle, service & mobility offerings.

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Case study: BUILD A Digital Platform

How can we empower 70,000+ monthly users to implement brand guidelines correctly?

Build an internal platform that houses all brand rules, guidelines and content, and eases accessibility to users.


  • Persona Development

  • Product Strategy & Roadmapping

  • User Journeys & Product Design


  • Increased user adoption

  • Increased brand compliance

  • Decreased help desk requests

Case study: OPenfin / Brand Redesign

How can we take business to the next level and create an industry-leading brand and message?

Build the OpenFin brand as a platform that is consistent across design, experience, marketing and product.


  • Brand Strategy Development

  • Voice Creation

  • Website design / Development

  • Product Strategy / Design


  • Industry accolades and press mentions

  • Increased understanding of the brand

  • Increased exposure in the marketplace


Case study: nycx CHallenge / City innovation

The City of New York challenged the industry to find solutions to replace all gas-powered vehicles in NYC.

By combining Hardware, Software and Services, we built a scalable AND user-centric e-mobility network that manifests in curbside charging poles, 5 Community Hubs and a Flagship Hub.

Chinatown Bureau was named a finalist in the NYCx Challenge to spur the adoption of Electric vehicles.

The combination of Hardware, Software and Services showcases how tech can be leveraged as a means to drive cultural change. Our end-to-end mobility experience brings innovation to the masses.

Case study: PERsONA Development

Launch a brand awareness campaign with a limited budget and limited information on our target audiences. How can we best define our audiences to engage the right people?

In partnership with o360, we used machine learning to identify audience details (demographic, personality, behavior, psychology) and build detailed global personas and regional variances.


  • Data modeling

  • Conversational mapping

  • Audience definition

  • Persona development


  • Defined 5 core audience segments across 4 global Regions

  • Built media targeting data points by segment & region

  • Identified growing audience opportunities



If you have a good challenge or two, give us a shout.