Looking at several data points below the story doesn’t look good for brands and the teams that support them. 

The commonality across these four companies is that they have built their brands as platforms, not just products or services alone.

To succeed in this future economy, OEM brands must decide where they want to play in this new industry and plot a path forward.

Getting real and raw about where your company is today is a crucial step that many organizations are afraid to complete.

Shifting your perspective is the one thing that you can do right this second to kickstart your brand growth.

We have to take action and build an experience engine that brings the brand and the customer relationships to life.  

“This does not mean CEOs are less focused on growth, instead it shows that they are shifting perspective on how to obtain it.”

From deciding what technology to use, what experiences to build and how to build relationships, the brand should be fulfilled at each touchpoint for the consumer. 

“Technology is never the end. It is the means to get us to the end.”

Digital transformation isn’t the problem that is keeping the Modern Day CMO up at night. It’s their stalling or declining brands.

CHINATOWN BUREAU has been charging through the final round of New York City’s “NYCx Climate Action Challenge.”

The Brand-Driven Business is one that understands the true value of a consumer and is passionately focused on creating as much value for that consumer as possible.