It’s my favorite time of year again; the time where everyone starts making predictions about what the upcoming year will bring. I have to admit, I’m a sucker for reading all of the trends reports to help craft my own thoughts for the year to come. Unfortunately, I have to look at these lists with a grain of salt.
Read MoreThe incentive is the single biggest issue facing our business environment and society. We only get what we measure. If we only measure based on the financials of a company and not on the character of a company, we will continue to see major red marks on our history and our industry.
Read MoreAt its essence, a company is nothing but a grouping of like-minded individuals trying to make a difference according to the business mission. But what has changed is, we now live in an extraordinary world where we can bring our consumers along in the conversation too.
Read MoreThere are a couple trends that we’ve been watching for a while that leads us to believe there is something big happening to the traditional marketing and advertising mindset.
Read MoreThis is and will continue to be a massive problem in our current environment of product distribution and will even become an issue as we grow as a society toward a proactive internet.
Read MoreThe idea of a business model in today’s world should be focused around continuously expanding value between a company and its consumer over the course of the relationship.
Read MoreThere are tremendous opportunities ahead of us as long as we keep pushing each other to come to each day with open minds, collaboration and imagination.
Read MoreThe future of retail will be engrossing a consumer into a branded experience that connects product, service, and experience into a singular, effortless transaction.
Read MoreWithin any action in the physical world, there is a byte behind it. Connecting these bytes creates our new reality.
Read MoreAs marketing leaders, we need to do both, communicate the promise of our brand and fulfill that promise at the moment of interaction with our consumers. Content is a great way to do both; communicate and fulfill.
Read MoreLeveraging the essence of our brand’s promise, we need to look at the holistic consumer experience, the transactions we need our consumers to perform and define the roles and actions various channels play.
Read MoreWe’ve identified some of the core elements creating the disconnect between the brand promise and its fulfillment.
Read MoreAll in all, brands are now built in the next release. All products or services are now digital, regardless of whether or not the physical nature of them is digital in nature.
Read MoreThe entire idea of the “experience” has gone from a singular moment to a connected series of moments that not only build on top of each other, but create occasions of active sharing for the consumer.
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