Organizations and consumer expectations have predominately been focused on three areas to drive the business; acquisition, purchase and loyalty.
Read More
The companies that are doing it right are finding long held consumer expectations and redirecting them to reduce friction and spur excitement.
Read More
The brand promise was communicated effectively, it made someone take action, but the brand promise was never fulfilled.
Read More
The complexity of the marketplace may be evolving, but the idea of marketing hasn’t changed for decades.
Read More
The Brand as a Platform model focuses brand growth through retention, loyalty and advocacy as the core drivers.
Read More
The role that media plays in a platform world is based on the consumer need, not the business need. We, as organizations, need to act accordingly.
Read More